Personal Branding
Hi There!
My name is Rachel!
I'm a graphic designer based in the greater Milwaukee area. I love typography and earthy tones!
Brand identity and personal branding are important parts of the design industry. Here is a showcase of some of my branding and different mockups of stationary and stickers that might be used in a professional setting.
I wanted my branding to reflect who I am figuratively and literally. All of my initials RAP are in my 'R' logo, and the colors reflect who I am. The flower I created represents not only my love of nature but also the fact that it is not perfectly symmetrical shows that not everything needs to be perfect.
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12/17/2023
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Greenfield Laundry Advertising
6/24 - 7/24
A new owner recently purchased Greenfield Laundry, and I was asked to create advertising that would be used on Facebook for their re-opening.
I was tasked with creating multiple designs of possible advertisements that represent—upbeat, clean, bubbles, and happy.
The client requested a few different words to be on each advertisement but wanted to keep the ads relatively simple and straight to the point.
I provided the client with a vast variety of options for different advertisements; here are a few mock-ups to show how they would look on a Facebook feed.
Capsule
Capsule is a theoretical brand that focuses on capturing the current natural beauty of the earth through the use of postcards.
Environmental conservation has become a common theme in society. Global warming, the Great Pacific Garbage Patch, pollution, resource depletion, and so much more have plagued the news recently. What is the lasting effect on Mother Nature? Is she more resilient than some give her credit for, or will our tendencies take her down with us? Regardless of what the future holds, one thing is for sure: change will occur.
These postcards, capturing a moment in time, will help preserve the earth’s current natural beauty. Each landscape depicts what I see today, and a prompt on the back guides the viewer to contemplate their impact on the environment.
These postcards are meant to withstand the test of time so that Earth’s future inhabitants can read our perspective on the changing environment. In a theoretical setting, you would sign up to receive a Capsule kit. Included in this kit, you would receive postcards, pencils, and stickers, as showcased.
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Spikeball Apparel
5/22
I was tasked with making a T-shirt design that represented a hobby of mine.
As someone who likes to spend time outside, I knew I wanted to create a design related to one of the activities my group of friends and I do outside.
We love to play Spikeball, so I decided to create a fun T-shirt print that would work on a tank, T-shirt, crew neck, etc.
The design was inspired by the ball bouncing off the net. I also wanted to include that we play no matter if its raining or not and I decided to include Rain of Shine.
